Many of us choose to live a more natural, environmentally responsible lifestyle, including a preference for eating organic foods for our meals. We should add organic wines to our beverage choices and favorites.
Winemakers want to be known for making great wine and increasingly organic production is the way they think leads to the best quality. I believe that some of the most interesting, dynamic, fun, and innovative wines on the market today are organic and biodynamic wines. Many wine producers don’t label them as such because they fear this may prejudice the consumer against their wines.
Some consumers tend to view wines with organic labels on the bottles in a negative light. This can be attributed to the early days when organic wines entered the marketplace, and consumers were disappointed in the taste. Memories run deep, and consumers may worry that an organic wine might not meet their pleasure expectations.
If distributors and consumers wipe prejudices from their mind and approach these wines with a clean slate, I am sure they will discover that these organic wines compare quite favorably with their peers.
They just need to taste them!
Having tasted several of the Tarantas wines from Bodegas Iranzo, imported by Natural Merchants, I am so impressed with their mission of delivering pure high quality wines, made with organic grapes, to the American consumer. These wines come from grapes grown in unique organic terroir, each vineyard producing clean, fresh superior wines that are both good for the earth and delicious to taste.
The Tarantas brand for me represents a purity and quality that will please consumers when they try the wines. These wines suit festive occasions and delicious meals. But in addition, the company wants to bring an awareness to the consumer that organic wines contain none of the pesticides and chemical fertilizers that are applied to the vines and soil in conventional viticulture. Their commitment to for offering wines to the consumer that also do not contain many of the other additives found in conventional wines. People think that wine is only fermented grapes, but in fact many other items are added and technologies used to enhance conventional wine – for color, to increase or reduce the alcohol level, for uniformity from one vintage to the next.
Tarantas Wines is also committed to producing Non-GMO Project Verified wines. The indication of non-Genetically Modified Organism (GMO) is quite important to discerning and enlightened consumers. Many consumers may not really understand what it means that an agricultural ingredient has been genetically modified, but they seek products, in this case wine, that are pleasing to taste, high quality, good value and good to the planet and to the health of the consumers.
Sandra Taylor is an internationally recognized expert on environmental sustainability, social responsibility and sustainable agriculture. Currently she is president and CEO of Sustainable Business International LLC, a consulting business that assists companies at various stages of environmental and corporate social responsibility (CSR) practice. Taylor provides innovative approaches to supply chain sustainability and strategic philanthropy. She has also studied wine supply chains extensively and is a public speaker on the world of sustainable wine. She is a wine educator and founder of Fine Wine Divas, a learning experience for women on the origins of wine grapes, geography, terroir and techniques for food and fine wine pairing. She has recently completed writing her first book on sustainability in the global wine industry.